| Item Title: | Dos Pueblos High School New Course Approval – Principles of Marketing | | Agenda Title: | Dos Pueblos High School New Course Approval – Principles of Marketing | | Background: | This course is designed to be a Concentrator Course on the principles of marketing for the Marketing, Sales, and Service Industry and Sales Career Pathway. In the first semester, Principles of Marketing will address key concepts of professional sales and marketing, theories and basic functions of sales management, and the effective marking of small business. This course also addresses how to use marketing information to enhance sales opportunities and activities and to understand and apply knowledge of effective Web page design and management. In the second semester, Principles of Marketing will address the fundamental concepts of e-commerce, the decision an e-commerce business makes in the development of products and services, and the importance of promotional strategies for communicating information about products, services, images, and ideas in an e-commerce environment. The class will also deal with the purpose, process, and components of effective online sales and purchasing and understand the role of technology as it relates to e-commerce. | | Recommendation: | That the Board of Education approve the Dos Pueblos High School new course approval for Principles of Marketing. | | Resource Person: | Dr. Ben Drati, Assistant Superintendent, Secondary Education | | Fiscal Impact: | None. | | Funding Source: | Funding through grants and donations. |
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